Reviews (15)

Not for the solo lawyer; not about marketing, except for the author
I was disappointed by this book.I am a solo litigation attorney, and I read the book to get ideas on marketing.It gave me some ideas.Perhaps the most valuable idea was to focus more on customer service; Dahut has an interesting discussion about exactly what that means and how we can do it better.By and large, however, this is a book by and for big firm attorneys.It is about big firm angst and how it can be combated by hiring experts such as Dahut to do extensive consulting work for your firm.Dahut does not acknowledge, and does not care, that most attorneys are solos or work in small firms, and that we have very different issues than agonizing over whether we have lost our soul by conforming to much to dead firm culture.

Strong ideas - useful and inspiring
This work is really true to its theme - it offers new perspectives on how to see business development and because of this new perspective, it makes the process very managable. I stongly recommend this book to anyone who is really serious about growing their practice.

An OK effort
the book was a quick read.after a few chapters, the message becomes repetitive. ... Read more

Subjects:  1. Business & Economics    2. Business & Economics / Marketing / General    3. Business/Economics    4. Law / Law Office Marketing & Advertising    5. Legal Reference / Law Profession    6. Management - General    7. Marketing - General    8. Practical Guides    9. Law    10. Law Office Management    11. Law Office Marketing & Advertising    12. Lawyers    13. Legal Services    14. Legal skills & practice    15. Practice of law    16. Sales & marketing   

Reviews (6)

Marketing 101, 201, & 301 for Professional Services
This book should burnish the authors' already high reputations for having cogent, jargon-free, and street-smart things to say about what it's really like to try to market professional services.An unusual blend of (clear and lucidly stated) theory about marketing,and real-world insights into obstacles clients can throw up--not to mention the high barrier of internal resistance that "professionals" instinctively erect when asked to be marketers--this should be your starting point if you're facing the complexities of marketing in this environment.
Gerry Riskin (co-author Herding Cats and Beyond Knowing
August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough.

Required reading for my marketing leaders
August Aquila and Bruce Marcus have written a clear and comprehensive view of what every accounting or law marketer needs to know about this new, unprecedented professional services environment.Their book not only explains the new environment, but it's also a rich primer of practical "how-to" advice on all the marketing tools available to the professional services marketer.Strategy is fine, but I find that few books get down to the step-by-step implementation tactics involved in winning new business like this book does - that's one of its best points of differentiation.After reading it, I bought copies for every one of my regional, industry, service line and national marketing leaders. ... Read more

Subjects:  1. Accounting (General)    2. Accounting - General    3. Accounting firms    4. Business & Economics    5. Business/Economics    6. General    7. Law (General)    8. Law Office Education    9. Law Office Marketing & Advertising    10. Law firms    11. Legal Reference / Law Profession    12. Management - General    13. Marketing    14. United States    15. Business & Economics / Accounting / General    16. Finance & Accounting   

Subjects:  1. Law    2. Law Office Education    3. Lawyers    4. Legal Reference / Law Profession    5. Legal Services    6. Marketing    7. Practice Of Law    8. United States    9. Law / General   

Reviews (3)

Gift for Newly Admitted Attorneys
"The Successful Lawyer: Powerful Strategies for Transforming Your Practice" is a powerful tool to help young attorneys explore ways of growing their practice. Gerry Riskin uses short, practical examples taken from every-day practice to help attorneys focus on situations they certainly will be faced with at some point in their careers.
A practical resource: Be sure and take notes!
Legal consultant Gerald Riskin does a remarkable job of forcing practicing attorneys to look at their practice objectively, particularly from a client's point of view. He suggests early on that readers mark up the margins or keep a journal - good advice! I kept a list of pointers as I read to prioritize later. The author notes astutely that no lawyer is likely to do a full practice makeover, but anyone can read this book and come away with 3-4 things they can do immediately, at little or no expense, to improve their practice. By incorporating Riskin's suggestions, in manageable chunks of 3-4 at a time, any lawyer can expand their practice and (best of all) make their practice more satisfying. It is hard to imagine any attorney coming away from this very readable book without 20 or more ideas of things they want to change in their practice.

Well Endorsed and well deserved!
This book was heavily hyped by Tom Peters in one of his blogs, and as most of you probably know, Tom Peters don't promote no garbage!
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Subjects:  1. Career And Vocational Guidance    2. General Practice    3. Law    4. Law Office Education    5. Legal Reference / Law Profession    6. Practice Of Law    7. Law / General    8. Legal skills & practice   

Reviews (1)

Highly recommended for lawyers and paralegals everywhere
Now in a thoroughly updated second edition, The Lawyer's Guide To Marketing on the Internet is a practical introduction to getting the most out of the Internet, and collaboratively written by Gregory H. Siskind, Deborah McMurray, Richard P. Klau for professional attorneys. Individual chapters address designing a professional web site, ethical issues online, developing an internet marketing plan, optimum use of e-mail, and a great deal more. Highly recommended for lawyers and paralegals everywhere, The Lawyer's Guide To Marketing On The Internet is an indispensable guide for making the most out of internet opportunities as affecting the development of a successful legal practice. ... Read more

Subjects:  1. Internet marketing    2. Law    3. Law Office Education    4. Law firms    5. Lawyers    6. Legal Reference / Law Profession    7. Marketing    8. Practice Of Law    9. Reference    10. United States    11. Law / Reference    12. Legal profession    13. Sales & marketing   

Reviews (1)

An Outstanding Guide for Lawyers
Following the principles and exercises in this book will result in ads that generate more calls from the right types of clients, and will almost certainly give any lawyer a significant advantage over the competition.Any lawyer who advertises in the Yellow Pages without following the steps outlined in this book is taking a huge gamble with his or her money. A yellow Pages ad developed using the principles in this book will likely generate many thousands of dollars more revenue than one created by the directory publisher. ... Read more

Subjects:  1. Advertising    2. Advertising & Promotion    3. Business / Economics / Finance    4. Law    5. Law Office Administration    6. Law Office Education    7. Lawyers    8. United States    9. Law / Reference   

Reviews (1)

Don't know how to get clients?This is the book for you.
This book does a great job of teaching you how to go out and get clients.It's full of really useful practical tips, such as how to make cold calls, how to "google" your way into the front door, how to engage in effective cross-selling, how to make maximum use of airplane flights.It even teaches how to shmooze effectively.It's easy to read, well organized, clever, full of memorable anedotes, etc.I strongly recommend it to anyone interested in learning how to get clients. ... Read more

Subjects:  1. Advertising    2. Communication In Business    3. Law    4. Law Office Education    5. Lawyers    6. Legal Reference / Law Profession    7. Legal Services    8. Marketing    9. Practice Of Law    10. United States    11. Law / Law Office Marketing & Advertising    12. Legal profession   

Subjects:  1. Business / Economics / Finance    2. Business/Economics    3. Children's Literature - Storytelling    4. General    5. Law Office Marketing & Advertising    6. Lawyers    7. Legal services    8. Marketing    9. Solo law practice    10. United States    11. Economics, Finance, Business and Industry   

Subjects:  1. Adversary system (Law)    2. Business Law    3. Civil Procedure    4. Comparative    5. Justice, Administration of    6. Law    7. Law Office Education    8. Law and politics    9. Legal Reference / Law Profession    10. Political aspects    11. United States    12. Law / Comparative    13. Laws of Other Jurisdictions & General Law    14. Legal skills & practice    15. USA   

Reviews (1)

An excellent guide
Ohly and Spence have produced a very useful guide to a complicated but important area of the law. The authors examine the important jurisprudence in the area with insight and flair. They have distilled the important points and demonstrated a number of flaws in various European directives or proposals. ... Read more

Subjects:  1. Comparison advertising    2. European Economic Community co    3. European Economic Community countries    4. Germany    5. Great Britain    6. Law    7. Law Office Education    8. Law and legislation    9. Legal Reference / Law Profession    10. Media & the Law    11. Military   

Editorial Review

Unless you regularly attract new clients, your great legal skills are not being tapped. This book is filled with practical ideas, outlines, strategies, sample worksheets, and marketing plans. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. Read more

Reviews (3)

A must
It's a great book that every lawyer (partner or associate) should read and read again. No theory. Just real life stuff. And many many good ideas.

A must
It's a great book that every lawyer (partner or associate) should read and read again. No theory. Just real life stuff. And many many good ideas.

Good book, but not useful for a small or solo firm
Overall this book had a lot of good points which I hope to incorporate into my practice.However, there is only one thirteen page chapter on how to market yourself if you are a solo or small firm.The majority of the rest of the bok is on how to market a larger firm.As a solo practioner I would have liked to have seen more information in regard to my situation. ... Read more

Subjects:  1. Advertising    2. Law    3. Law Office Education    4. Law Office Marketing & Advertising    5. Lawyers    6. Legal Profession    7. Legal Reference / Law Profession    8. Marketing    9. Practice of law    10. United States    11. Sales & marketing management   

Reviews (4)

Hey, what about those who don't practice personal injury?
These CD's were completely geared toward marketing to the general public.They would be great for those who have a general practice, family, estate, or personal injury clientele.However, most of the author's advice does not really apply to those of us with savvy professionals for clients.I practice Creditor Rights Litigation.Most of the CD's just did not apply to getting corporations and businesses as clients.It was, however, entertaining and fast moving.It gave lots of great information.I just got sort of sick of hearing the author blather on about her own personal injury practice.

Practical, Street-Smart Techniques
As publisher of "The Marketing Energizer" electronic newsletter for consultants, I'm always on the lookout for tips, strategies, and marketing tools to pass along to our subscribers.Cindy Speakers's concise and well organized "PowerMarketing for Attorneys" will give attorneys (and other professionals) practical, street-smart techniques that can make a difference in your cash flow right away. PowerMarketing for Attorneys
As publisher of "The Marketing Energizer" electronic newsletter for consultants, I'm always on the lookout for tips, strategies, and marketing tools to pass along to our subscribers.Cindy Speakers's concise and well organized "PowerMarketing for Attorneys" will give attorneys (and other professionals) practical, street-smart techniques that can make a difference in your cash flow right away.Read more

Subjects:  1. Audiobooks    2. CAS - Audio - Nonfiction    3. Law    4. Law / Law Office Marketing & Advertising    5. Law Office Marketing & Advertising    6. Law firms    7. Lawyers    8. Legal services    9. Marketing   

Subjects:  1. Law    2. Law Office Education    3. Spanish: Adult Nonfiction   

Subjects:  1. Criminal Procedure    2. Law    3. Law Office Education   

Subjects:  1. Accounting - Financial    2. Business & Economics    3. Business/Economics    4. General Practice    5. Law Office Education    6. Law Office Marketing & Advertising    7. Legal Profession    8. Legal Reference / Law Profession