Editorial Review

Names, logos, and other unique corporate identifying marks are the truecalling cards of any business, and the third edition of Read more

Reviews (4)

Good Introduction for the Non-Professional
This book is an excellent introduction to the concepts of trademarks. It's in its seventh edition, so it's been around long enough to get errors worked out and up to date enough to reflect the latest legal changes.
A VERY HANDY REFRENCE AND OVERVIEW A GOOD STARTING POINT.
To my knowledge, the best, simple, handy reference for Trademark available.
Very useful background information for laymen
This is a great resource for marketing professionals, entrepreneurs, and non-trademark attorneys to understand the basics of trademark law.However, this book is no substitute for professional legal advice from an experienced trademark attorney when it comes to protection a property that is becoming scarce and more valuable as business migrates into the online world. ... Read more

Subjects:  1. Business names    2. Copyright Law    3. Intellectual Property - Trademark    4. Law    5. Law and legislation    6. Legal Reference / Law Profession    7. Patent, Trademark, Copyright    8. Popular works    9. Trademark And Letterhead Design    10. Trademarks    11. United States   

Reviews (1)

Worth the Investment
Considering the cost of a good IP lawyer, this book is well worth it.Read more

Subjects:  1. Business/Economics    2. Civil Procedure    3. Intellectual Property    4. Intellectual Property - General    5. Law    6. Law Of Intellectual Property    7. Law and legislation    8. Legal Reference / Law Profession    9. License agreements    10. Patent licenses    11. Technology transfer    12. United States    13. Business strategy    14. International economic & trade law    15. Sales & marketing   

Reviews (9)

The "Go To" Bookto Exploit Your Intellectual Assets
"From Ideas to Assets" remains the "go-to" book for intellectual property executives & businesses. It is essential reading for inventors, Boards of Directors, senior & middle level executives, investors, analysts, bankers, R&D departments, CTO's, IP attorneys, licensing consultants -- anyone whose mission is to derive shareholder, business or personal value from intellectual.
This book is filled with nonsense
Many of the articles in this collection haven't withstood the test of time -- a mere three years.
Excellent book for managers
This "easy to read" book was especially helpful for me as an MBA candidate to appreciate the growing importance of IP in today's business world.It is one of the best books for managers and investors to acquaint themselves with the business of IP and get a head start on something that is critical for business success today."From Ideas to Assets" is a book that describes Intellectual Property assets from a perspective that is usually ignored by most companies and individuals today. It enlightens the reader about the importance of IP as Business assets that can be leveraged by companies to gain sustainable competitive advantage and increase shareholder wealth. ... Read more

Subjects:  1. Accounting - General    2. Assets (Accounting)    3. Business / Economics / Finance    4. Corporate Finance    5. Intellectual Property - General    6. Intellectual Property - Patent    7. Intellectual property    8. Investment Finance    9. Investments    10. Investments & Securities - General    11. Law    12. Patents    13. Intellectual property, copyright & patents    14. Investment & securities    15. Law / Intellectual Property   

Subjects:  1. Business & Financial    2. Economic aspects    3. Intellectual property    4. Legal Reference / Law Profession    5. Political Science    6. Politics/International Relations    7. Public Policy - Economic Policy   

Subjects:  1. Intellectual Property - Copyright    2. Intellectual Property - Patent    3. Intellectual Property - Trademark    4. Law   

Subjects:  1. Intellectual Property - General    2. Law    3. Legal Reference / Law Profession   

Reviews (15)

Bly has great experience and helpful hints
Learning to write content for an effective website is crucial for any business or organization.Not only does Bly recommend good writing practices, he also describes the best way to design and market your website.This book is a credible source and a helpful resource for anyone pursuing web content development.
Weak, Lacking Depth and Dated material
I've read many books in this segment and I would strongly recommend reading Hot Text: Web Writing that Works or Networds. Robert Bly is a "print guy" that thought it would be interesting to write a book on electronic copy.I would say that the first half of the book is written by supposed experts in on-line marketing.The book is crowded with all sorts of references to other people's work. This leads to a very choppy style of reading in my opinion.The author uses case studies from work that he has already completed but rarely does the content match the electronic world.For a book that is written in 2003, the data is incredibly dated. The author is comfortable with using data from 1996 in a book that talks about the ever changing environment of On-Line marketing.Most of the data regarding internet statistics was incredibly dated. The author talksabout the principals of good copy writing but rarely goes into any depth with regards to examples of the principals.I found the writing to be lazy to say the least.Clearly this author is capitalizing on the interest of electronic copy.Take out the experts that know about on-line marketing, you're left with an incredibly weak book.Although there are is a lot of expert reference, rarely do the experts go into any depth with regards to their arguments or points.Ifthis book is the only book that you are exposed to within this segment; you might be left thinking that you read an average book. When you compare the book to other books in the same segment, it simply doesn't compare.Not a good book.

Out of date...
This book is totally out of date for 2003 and 2004! ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. E-Commerce - Internet Marketing    6. Intellectual Property - Copyright    7. Marketing - General    8. Advertising    9. Business & Management    10. Internet    11. Language Arts & Disciplines / Editing & Proofreading   

Reviews (16)

Worth Buying
Thank goodness I didn't take the advice of "A reader" who only gave this book one star ("not very useful, July 30, 2003").
Picture friendly but informative
The book has a lightweight appearance but there is good advice on negociating contracts based on years of selling inventions and what to look out for - this is where I think the book really wins.It explains contracts and how to get the best one.Later in the book, there is more rudimentary descriptions of the different types of design types and loads of links to both government agencies and independent advice bureaus.It also explains the history of Patents which I found informative and dots humorous and common-garden inventions used today.For such a legalistic thing to attempt to do, I think the book did a good job of making it reasonably clear.

It's okay.
I am happy for the author for his successes, but... he knew people that could help him get his foot in the door. He really has no knowledge of how to help you get YOUR foot in the door, other than general comments on what he would do if he had not known anyone. I am slightly unhappy with the book because the reason I bought it was to get my ideas developed into tangible products. This book will tell you valuable info on what the terms are and helpful info on making a decision about how to proceed, but not enough info about getting to the decision makers of a company. You will be more knowlegable if you buy this book, but you still have a ton of research ahead of you, as the author doesn't help you by providing names and address of key personnel that can help you get your idea or invention shown. Some of you may still feel like "idiots" when you're done reading this book. (?) ... Read more

Subjects:  1. Business / Economics / Finance    2. Business/Economics    3. Economic aspects    4. Entrepreneurship    5. General    6. Intellectual Property - Patent    7. Inventions    8. Law    9. Management    10. Marketing    11. Marketing - General    12. Marketing - Product Management    13. New products    14. Patent, Trademark, Copyright    15. Advice on careers & achieving success    16. Business & Economics / Entrepreneurship    17. Inventions & inventors   

Reviews (1)

a masquerade of accountability
This book is sponsored by the American Council for Cultural Policy and is an excellent illustration that this organization is completely devoid of ethics. The various articles in the volume detail how the 'innocent' art and antiquities dealer and collector could and should be protected by U.S. law, all the while defaming the rights and plight of Native Americans, victims of Nazi appropriations, and countries suffering from massive art market-driven looting, to name only a few. Property laws figure heavily in these debates, but naturally the question of how stolen or looted art and antiquities become the 'property' of collectors and dealers is answered in such ways as to show the dealers and collectors as the true victims of both the thefts and the judicial systems. Although the book is claimed as a balanced discussion of the many complex issues surrounding the ownership of cultural property, it is clearly in the corner of the wealthy dealers and collectors (and their lawyers). ... Read more

Subjects:  1. Anthropology - Cultural    2. Collectors and collecting    3. Cultural property    4. History    5. Intellectual property    6. International cooperation    7. Legal Reference / Law Profession    8. Property    9. Protection    10. Social Science    11. Sociology    12. Private, property, family law    13. USA   

Subjects:  1. Criminal Law - General    2. Intellectual Property - General    3. Law    4. Legal Reference / Law Profession    5. Litigation   

Reviews (3)

An Absolute Must Read for Inventors
If you have a patented or a patentable invention and have decided not to manufacture or market it yourself, but wish to license a company to do so, this book is for you. In fact, it is a must read. The book covers not only the licensing of inventions but the licensing of trade secrets and copyrights.
Great guide to the licensing process
This book is very educational about how to go about the licensing process. It's very easy reading, not the technical boring style. The included software is a major plus! You can customize the included licensing contracts. Like Your Own Licensing Attorney in a Book!
With this one creative work, Attorney Richard Stim has given the inventor lightening power [like the art on the cover shows] in understanding what it takes to license an invention.It's easy to grasp because it's written in layman's terms. He has graphs on the licensing process, with forms in the back of the book as well sample agreements. He's given the inventor the tools and formats for licensing agreements, non-disclosure agreements, option agreements, contract work, agency letters, etc. And, all these agreements are also on a disk which is included with the book.He's outdone himself. I can't say enough about what Richard has put into this excellent licensing course for the inventor. I believe that it not only helps the independent novice inventor, but is also a good reference for those who consider themselves experts. Even attorneys should find this an excellent addition to their legal library. I recommend it highly.Accolades to Richard. ... Read more

Subjects:  1. Intellectual Property - General    2. Intellectual Property - Patent    3. Inventions    4. Law    5. Legal Reference / Law Profession    6. License agreements    7. Patent licenses    8. Patent, Trademark, Copyright    9. Patents Law    10. Popular works    11. United States   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Finance    5. Information Management    6. Intangible property    7. Intellectual capital    8. Knowledge Capital    9. Knowledge management    10. Management    11. Management - General    12. Valuation    13. Business & Economics / Knowledge Capital    14. Organizational theory & behaviour   

Subjects:  1. Administrative Law & Regulatory Practice    2. Intellectual Property - Patent    3. Law    4. Legal Reference / Law Profession    5. Litigation    6. Patent laws and legislation    7. Patent suits    8. United States   

Reviews (6)

a realistic overview of the business
Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book.It is totally honest about the chances of selling a game to a game company (I don't do toys).However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process.It is well written and enjoyable to read.

A MUST HAVE!!!
The authors take you into the innermost sanctum of the toy industry through colorful, informative interviews that span dozens of subject areas. The toy industry at its rip-roaring, zany, zappy best. All other books I have read about licensing concepts to toy companies pale when compared to this work. This is the book of record. Increase Your Confidence
The Toy and Game Inventor's Handbook gave me instant erudition about the arcane world of marketing and licensing inventions. Thanks to this book I have more poise, confidence and a sense of security when I approach potential licensees.Read more

Subjects:  1. Board game industry    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Careers - General    6. Handbooks, manuals, etc    7. Industries - Manufacturing Industries    8. Intellectual Property - Patent    9. Marketing    10. Marketing - General    11. Marketing - Product Management    12. Patent, Trademark, Copyright    13. Reference    14. Toy industry    15. Toys    16. Business & Economics / Entrepreneurship   

Subjects:  1. Accounting - General    2. Business & Economics    3. Business/Economics    4. Engineering - General    5. Finance    6. Government policy    7. Industrial applications    8. Intellectual property (Interna    9. Intellectual property (International law)    10. Microelectronics industry    11. Nanotechnology    12. Technology & Industrial Arts    13. Business & Economics / Finance    14. Intellectual property, copyright & patents   

Reviews (1)

An in-depth and detailed understanding and study of the very intricate process and practice of valid and legal copyright
The Complete Copyright Liability Handbook For Librarians And Educatorsby Tomas A. Lipinski, J.D. is an in-depth and detailed understanding and study of the very intricate process and practice of valid and legal copyright. Introducing the reader to the nuances and significance of direct infringement and an accurate depiction of copyright infringement with the innovation of modern technology and the practice in whole, The Complete Copyright Liability Handbook For Librarians And Educators explores the decency of copyright workers in a scholarly and acute manner. The Complete Copyright Liability Handbook For Librarians And Educators is very strongly recommended to all professional copyright workers for its precise and definitive presentation of every detailed understanding and perceptive grasp of the copyright business exclusively found within its contents.
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Subjects:  1. Administrative Law & Regulatory Practice    2. Copyright Law    3. Copyright infringement    4. Fair use (Copyright)    5. Intellectual Property - Patent    6. Law    7. Legal Reference / Law Profession    8. Libraries And Society    9. Reference    10. United States    11. Intellectual property, copyright & patents    12. Library, archive & information management    13. USA   

Subjects:  1. Administrative Law & Regulatory Practice    2. Intangible property    3. Intellectual Property - General    4. Intellectual property    5. Law    6. Law Of Intellectual Property    7. Legal Reference / Law Profession    8. United States    9. Valuation    10. Intellectual property, copyright & patents    11. Law / General   

Reviews (2)

Patent Medicine
Begining with unsupported assertions about the U.S. Court of Appeals for the Federal Circuit and overblown conclusions about the consequences of changes in funding for the Patent and Trademark Office, the authors offer cures for diseases they do not understand.
Eloquent
This book presents a clear, concise and convincing argument that subtle changes in U.S. laws starting in 1982 have broken a patent system that was working reasonably well until then. It will be more effective at convincing the average person than most other attempts have been, both because of its style and because it shows that the changes which broke the system shouldn't have been expected to help anyone other than patent lawyers. Their analysis will be useful in helping to avoid the takeover of other agencies by special interests.
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Subjects:  1. Administrative Law & Regulatory Practice    2. Business/Economics    3. Economic aspects    4. General    5. Intellectual Property - Patent    6. Law    7. Legal Reference / Law Profession    8. Patent practice    9. Patents    10. Technological innovations    11. United States    12. Business & Economics / Government & Business    13. Economics    14. Intellectual property, copyright & patents    15. Inventions & inventors    16. Political Science and International Relations   

Subjects:  1. Business & Economics    2. Business/Economics    3. Economics - General    4. Intellectual Property - General    5. Intellectual property   

Reviews (4)

Some good contributors, but way overpriced
This volume is disappointingly lightweight. Notwithstanding the comment of another reviewer who allegedly spent several evenings reading it, one can easily read it in 2 hours or even much less. The pages have relatively few lines of text, and those lines are widely-spaced. Almost 30% of the book (55.5 pages out of 190, other than intro and index) is filler, comprising biographies repelete with photos of the chapter authors in their Formula 1 racecars, running in a triathlon, rubbing their dog's belly, etc., and lots of information about their hobbies, or else pages that are completely blank but for brief epigrams by the likes of Benjamin Franklin, Mark Twain and Herman Melville.
I thoroughly enjoyed reading this book
I thoroughly enjoyed reading this book and found it extremely useful. It's an engaging compilation of 11 chapters written by 11 Intellectual Property experts, all of which are focused on how innovation brings shareholder value. By reading this book, a person is able to quickly understand the Intellectual Property playing field as it is today, and to identify many of the main actors and their differing viewpoints. Whether a person is an inventor, attorney, CFO or just interested in today's Intellectual Property environment, I think this book is a must-read. It is current, informative and well-written. Bruce Berman does an excellent job of giving the reader concise and valuable information.

Collection of Possibilities
Most of the business world focuses on the competition that occurs between products already on the market.A whole other world of competition takes place in the background involving intellectual property that a select few in business understand well.Bruce Berman has collected essays from an exemplary set of people who do understand intellectual property and have the track records to prove it.The book covers a lot of ground, which is the only issue this reader had with the material.Each of the individuals featured here could probably write his own book.The collection of possibilities to explore from an informed standpoint, however, is excellent; and in a field that is emerging from traditional ways of handling intellectual property, it pays to hear ideas from a number of voices. ... Read more

Subjects:  1. Economic aspects    2. Economics Of Special Subjects    3. Intellectual Property    4. Intellectual Property - General    5. Intellectual Property - Patent    6. Law    7. Law Of Intellectual Property    8. Legal Reference / Law Profession    9. Patent licenses    10. Technological innovations    11. Budgeting & financial management    12. Law / Intellectual Property    13. Technology: General Issues